Seoul

Located in the west of South Korea, Seoul is a burst of never-ending vigour filled with astounding sights, feasts for passionate foodies, an epicentre of rich Korean history and of course, a multitude of unending shopping opportunities. Holding a population of over 10.4 million people, this mega metropolis is the perfect blend of east-meets-west – traditional Hanoks tucked between cobbled streets at Bukchon Hanok Village in one end, and glitzy, futuristic skyscrapers parading on the other. The shopping precincts – Gangnam, Yongsan, Jongno and Garousu-gil are a melting pot of alluring fashion boutiques offering a widespread of domestic Korean fashion to top fashion brands.

Read about the precincts